Trade Show Exhibit
Project Description: The Trelleborg Group offers technological solutions that meet three primary customer needs: to seal, damp and protect to secure investments, processes and people in demanding industrial environments. For The 2013 Offshore Technology Conference (OTC), Trelleborg needed an exhibit that highlighted their overall brand as well as more specialized “offshore” sub-divisions within that brand. The major challenge was to ensure each of the four divisions were represented along with their specific product displays and presentation needs.
Our solution was a tiered hierarchy of messaging from the fabric hanging sign to the four individual product kiosks, each containing customized displays and branding per the needs of each division. A prominent reception area was key to welcoming visitors into the booth along with a second story hospitality deck for entertaining VIP’s. A theater, outfitted with comfortable seating and a 72” monitor, sits under the double deck.
Rogers was selected from a field of twelve exhibit houses and was responsible for the exhibit design, fabrication, and graphic production. The dramatic look of the booth, as well as the dynamic showcasing of Trelleborg’s products make this design one of our best in recent years.