Press Releases

Don’t Exhibit, Don’t Demo, Solve a Problem

October 18, 2010

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration. It’s not quite real. It’s ONLY a demonstration.

So why do we use these words to describe our activities at trade shows?  read
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