Design

Concept to Creation

Insight
Everything that is well done starts with design. Whether we are designing a trade show exhibit, a corporate event or a permanent installation, our design process starts with our commitment to listening and understanding. Our primary focus is to “know” our clients - your needs, your expectations, your products and your vision - in order to create a branded environment that meets your goals and exceeds your expectations.

Assessment
The process begins with a conversation in order to discover your brand messages and key marketing objectives. We pay close attention to the qualities that make your company and its products unique. We study the quantitative information such as the size of the space, the show rules and your budget, as well as your branding and graphic standards. We also look at qualitative information – your company’s philosophy, vision and position in your industry.

Inspiration
Ultimately we gain our inspiration from your input in order to create a series of design concepts. From hand sketches to white models and line drawings to 3D renderings and animation, the inspiration you provide helps us transform that inspiration into an experiential design.

Iteration
Design is an iterative process so interacting with our clients throughout the process is critical to achieving success on all fronts. We share our initial concepts and ideas with you for your feedback and expertise. We listen carefully to your comments and use the information to help direct the next phase of the design process. Our designers, with an understanding of the budget, best practices, booth construction and current technologies, develop the design until a final concept emerges.

Tools
Our designers are skilled, three-dimensional thinkers and expert problem solvers. We use design tools such as 3DMAX™, AutoCAD™, SketchUp™, PhotoShop™, and Illustrator™ to actualize a solution tailored to your specific project and budget.

Technology
Today exhibit and environment design is much more than just architecture and signage. We integrate structure with technology, including audio/visual, holograms, animation and digital libraries to create an experience that will immerse your clients into your business. Experiential marketing equals engagement and we use our digital design capabilities to power an immersive experience for your customers.

Results
Our experience has shown that when the dialog between designer and client has been open and fluid, the result will be a dynamic exhibit that expertly supports your branding and marketing objectives. Our design process has but one goal - to provide you with a state-of-the-art exhibit that will take your brand – and show it off.

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