ABB Robotics and B&R Industrial Automation join forces – and connect their booths – at PackExpo 2022 to demonstrate their combined automation innovation. These custom, open-concept booths allow the brands to showcase their individuality while also promoting B&R’s inclusion in the ABB family of companies.

In the ABB space, you’ll see a 5-foot-tall, die-cut, 3D logo on the aisle. A 16’ lighted tower lets visitors from either aisle quickly identify ABB in this 30’x45’ corner. Two video towers provide additional product details while two video monitors mounted on a 16’ x 4’ storage closet provide additional displays for product video.

Follow the 70’ long x 16’ tall backwall and you’ll see the transition to the B&R space. At 40’x45’, this booth also includes a locking storage closet plus a private conference room. A cool, technology-integrated product wall provides an interactive space for visitors to engage.

Clean and minimal graphics tie the two booths together. Attendees are greeted at a shared reception counter. The booths feature plenty of open space for visitors to explore, while Rogers-provided rental tables and chairs give attendees a place to sit for a while and talk to their rep.

Thanks ABB and B&R for the opportunity to work with you on this combined booth! We look forward to many more to come!