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Clients Blossom at the 2024 Global Produce and Floral Show
The International Fresh Produce Association recently hosted the annual Global Produce and Floral Show in Atlanta, Georgia. Over 20,000 attendees gathered from around the world to interact with grower-shippers, plant suppliers, organic food leaders, as well as packaging and transportation innovators. Rogers was delighted to partner with six clients to make their trade show exhibits blossom and stand out from the crowd.
Bellflower Produce creatively displayed its non-GMO products in a 10' x 20' inline rental exhibit. With lighted graphics, café table and plentiful product displays, attendees felt like they were visiting the market.
Boskovich Farms brought the farm to the show with its stunning 20' x 40' custom island booth. A double-sided hanging sign with eye-catching graphics and LED lighting made the brand visible from afar. A hospitality area featuring large field graphics and positioned under a lighted pergola immersed visitors in a farm-fresh aesthetic. Lighted towers and display cases on the aisles grabbed attendees' attention, while seating and greenery let visitors relax and enjoy refreshments.
Calavo Growers showcased its family of fresh products in an impressive 50' x 40' custom island exhibit. A 6' tall 3D avocado suspended in the center of the multi-tiered hanging sign provided a unique and striking visual. Semi-circular product displays created farmers' market and retail store vibes, while café seating invited visitors to stay a while. Wood-look vinyl floors and fauna throughout added to the fresh atmosphere.
LGS Sales elevated its 20' x 30' custom island exhibit with a vibrant double-layered hanging sign. A center tower with an artistic 3D logo and side banners created great recognition for the company's brands. Product displays on the aisles, an eye-catching half wall and the brand's bright colors made this booth a visual delight.
Marzetti showcased its delectable range of dressings, sauces and marinades in a spacious 20' x 40' island booth. Floating trellises, adorned with greenery and soft white lights, created a warm and inviting atmosphere. A large hospitality counter offered product tastings, while a backlit half wall and café seating provided a cozy space for guests to enjoy their treats. A large, refrigerated display case and video monitor allowed visitors to explore the variety of products available.
Robinson Fresh created another great attendee experience with its 30' x 40' custom trade show display. A 16' tower between the hospitality counter and seating areas gave visitors ample space to interact. The rotating hanging sign enhanced booth visibility. Fresh product displays, video and touchscreen kiosks enabled visitors to explore the brand's mission and all it offers.
Many thanks to our wonderful clients for the opportunity to help bring their visions to life. Congratulations on a successful show!
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Rogers provided these clients with a mix of custom and rental displays, exhibit design and technology, logistics and show services, fabrication and warehousing and strategic planning.
To give your trade show booth a fresh new look, reach out to Rogers today.
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