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Exhibitors Showcase New Technologies at CES 2025
CES 2025 was once again a bit hit among attendees, with leaders in the tech industry showcasing their latest innovations. Rogers was thrilled to help two clients create amazing visuals and attendee engagement opportunities at this year's event.
tonies customized its 20' x 30' booth to showcase the Toniebox, an audio storytelling technology that plays stories and songs for young children. Designed to replicate a home-like feel, the booth reflected the brand's intent to fuel kids' imaginations in the comfort of their living rooms.
A comfortable sofa sits in front of an impressive display wall featuring 250 Tonie figurines. Lifestyle graphics of happy children on the aisles captured visitor attention, while key marketing messages on the interior tied the visuals to the product solution. Retail displays showcased product breadth, including shelving, peg hooks and a super-sized Toniebox. A double-deck structure allowed visitors to meet with reps to discuss opportunities.
The brand celebrated its one-millionth Toniebox sold in the US and unveiled several new Tonies figurines at the show, including a Mindfulness Tonie, a Potty Training Tonie and a Yoga Tonie.
Schaeffler's 70' x 90' exhibit at CES 2025 featured state-of-the-art displays and product demonstrations to engage and delight attendees and visitors. In the booth's center, a raised platform highlights the Humanoid Technology Exhibit – an interactive hologram of a robot to showcase how Schaeffler's motion technologies are shaping the next generation of robotics. That display is surrounded by two semi-circular counters with lighted cubes under each product display. Eight product demonstration islands surround the central island to represent Schaeffler's Motion Hub, showcasing the brand's eight motion technology product families ranging from energy generation to movement control. Each island features dual-sided video monitors, interactive tablets and state-of-the-art product displays.
On the aisles, three 16' video walls double as storage areas, while the Dynamic Performance Vehicle sets atop a lighted riser to demonstrate the brand's fully electrified powertrain for light and heavy-duty vehicles. Die-cut, lighted logo signs on three sides of the booth, a circular hanging sign, and two-tone carpet treatment anchor the space. A hospitality counter and multiple counters for one-on-one meetings encourage visitors to stay awhile and interact with Schaeffler representatives.
Rogers is proud to partner with these great brands for their trade show marketing. Congratulations on a successful show! We look forward to many more!
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