Articles by: Lynne Greenfeather
Telix Pharmaceuticals Combines Custom Booth Design and Hospitality at SNMMI 2023
Telix Pharmaceuticals chose Rogers to help deliver an incredible trade show booth experience at the Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) 2023 meeting in Chicago.
Telix leveraged every angle of this 30’ x 30’ island exhibit to introduce its new Illuccix® product. An impressive center display featured embedded video and large format graphics with secure storage inside. A welcoming reception desk was flanked by two-sided backlit towers complete with video monitors, additional product messaging and glossy white pedestals.
Branded counters on the corners, tables and chairs, and a comfortable lounge area gave visitors the perfect space to engage, relax and enjoy the hospitality Telix included in its booth. Artisan grilled cheese, freshly brewed coffee, a frozen cocktail bar and even custom-branded candies captured the senses and encouraged attendees to stop in and stay a while.
A new hanging sign above and deep blue carpet below created great visual contrast to the hall’s red aisleways and a polished overall feel for this amazing booth.
Congratulations on a successful show, Telix! And thank you for the opportunity to work with you on this first-class exhibit. We look forward to collaborating on more projects in the future.
Want to create a stunning custom booth of your own? Reach out to us below!
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Shape Process Automation Chooses Bold, All-White Design at Automate 2023
The Shape Process Automation trade show exhibit at Automate 2023 featured a balanced and minimalist approach.
Rogers' rental booth options allowed Shape Process a cost-effective, clean and classy aesthetic specifically designed to stand out to attendees with bold white carpeting under a branded hanging sign.
A 16-foot-high storage closet doubled as a display space for monitors, graphics and branding. Pedestals and a counter flanked the closet and allowed attendees to learn more about Shape’s advanced processing solutions.
A custom reception counter highlights the company brand in a sophisticated way with cool blue LED underlighting, while café tables and chairs enabled one-to-one engagement with booth visitors.
Thank you to Shape Process Automation for allowing the Rogers team to bring your vision to life with our rental booth solutions. We look forward to working with you on your next exhibit!
Interested in a turnkey booth rental? Contact us today.
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Inno-Pak Showcases Packaging Solutions at NRA 2023
The Inno-Pak booth, during set-up at the National Restaurant Association Show 2023, highlighted the company’s innovative packaging solutions in this 30’ x 50’ rustic-contemporary, custom trade show exhibit.
The Rogers team fabricated the branded wood display using custom distressing methods and two different stains, creating a warm and natural feel. Two back-to-back monitors enabled company video, and large format graphics showed the products in real-world applications. Plenty of shelving allowed ample space for product displays, while carpet and vinyl plank flooring anchored the space.
Rogers completed a new floorplan and the design-build of new booth properties to match existing inventory, as well as providing I&D and labor management services.
Thanks for a great show, Inno-Pak! We always look forward to collaborating with your team!
Like what you see? Reach out to Rogers for help with your next trade show display.
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Cloud5 Communications Stands Out with a Turnkey Rental Booth at Hospitality 2023
Cloud5 Communications chose a custom rental booth for its 20’ x 20’ island booth at Hospitality 2023. Featuring a two-tiered hanging sign and center tower that does triple duty as a graphic messaging space, a/v wall and storage closet, this rental exhibit creates maximum impact at an affordable price. Two rented 11’ tall lighted towers grace the corners, while reception counters, branded half-walls on the corners and carpet with padding finish out the space.
Thank you, Cloud5, for trusting Rogers with your trade show display! We look forward to many more!
Interested in learning more about our turnkey rental exhibit products? Visit our Rentals page or reach out below.
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The Rogers Company Receives 2023 Business Impact Award for Contributions to Workforce Development Program
The Rogers Company has been recognized for its contributions to the Mentor School District’s Career Tech Education (CTE) Program and is a recipient of the district’s 2023 Business Impact Award.
The CTE program is part of the Lake Shore Compact, a career technical consortium serving the Mentor, Euclid and Wickliffe, Ohio school systems to prepare students for college, technical school or a career of their choosing. Mentor High School works closely with the community, including city officials, the Chamber of Commerce and local businesses, to provide internship opportunities for students while simultaneously earning high school and college credits. CTE offers more than 20 programs across a wide range of fields, including business administration, marketing, IT, manufacturing, healthcare, education, robotics, construction and more.
Rogers has been involved with the program since 2016, providing paid internships for ten students thus far. Three of those students have returned to Rogers for full-time employment after completing their formal education programs, while others have pursued advanced degrees and successful careers with the knowledge they gained. The Rogers Company credits Jim Capel, who heads the Construction Management program, along with Drew McKnight and Lauren Tousignant, heads of the Marketing and Business Administration (MBA) program, for selecting internship candidates that are a perfect fit for Rogers.
“CTE students are learning transferrable skills, networking with local business leaders and building a solid foundation for their future,” states Dr. Joe Glavan, Director of the Lake Shore Compact. “The work-study program is individualized to each student’s goals and strengths – and matched to the needs of the businesses with whom we partner.”
Rick Busby, President of The Rogers Company, also serves on the advisory council for the CTE program. “Supporting Mentor Schools, along with their students, teachers and curriculum, is a strategic focus for The Rogers Company,” says Busby. “We take great pride in helping develop students for both college and today’s workforce. This program, and having high school students work throughout the year at Rogers, has become an incredible morale booster for our company.”
McKnight adds, “Our mission at Mentor Public Schools is to inspire students today to reach their potential tomorrow. Few individuals and organizations have made as significant an impact on the students as Rick Busby and The Rogers Company. It is safe to say that our program would not be where it is today without the influence of this valuable business partner, and we congratulate them on this well-deserved award.”
Mentor, Euclid and Wickliffe High School students interested in the CTE program can apply online through the Lake Shore Compact’s Career Tech Website at lakeshorecompact.org. Local businesses interested in employing these highly motivated and well-trained students are encouraged to email Dr. Glavan for additional information.
Avery Dennison Displays Supply Chain Solutions at National Retail Federation Show
Avery Dennison’s 40’ x 40’ custom island booth at NRF 2023 promoted its RFID and supply chain software used to track every step of a product’s journey from raw materials to point of sale.
An oversized hanging sign and unique hospitality area were shaped to match the company’s logo. Three two-sided, lighted towers promoted the company’s tagline on the front with supporting messaging on the back. Four kiosks combined product samples and video to demonstrate the company’s solutions, while an extra-large touchscreen interactive display enabled passersby to explore independently.
A conference room, reception desk and seating areas completed this efficient, fully-functional, inviting and visually appealing space.
Thanks to the incredible team at Avery Dennison for the opportunity to work with you at this event!
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Contact us to learn more.
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Trade Show Booth Must Haves – Essentials for any trade show exhibit
Trade shows are an integral part of most annual marketing plans, and choosing the right booth elements is critical to the success of your exhibitions. A well-executed trade show display helps you stand out in a show hall filled with competitors and potential customers. But that’s just the first step. Once you get attendees into your booth, it’s even more important to create positive experiences with your brand, people and products that help drive future sales.
The requirements for any trade show display will depend on your business objectives, industry and target prospects, but some general items are essential for most trade show booths. These include:
Great brand messaging: One of the key outcomes for any exhibitor at a show is brand impressions. As marketers, we know that brand awareness – while difficult to measure – is the first step to closing a sale. No matter your booth size and budget, ensuring that your company name, logo and colors are visible is fundamental. A well-designed booth will take that even further with brief, impactful messaging and graphics that clearly communicate what makes your company great.
Product demonstrations: The number one reason people attend shows is to see new products. While the internet is a great place to start research, the ability to see, touch, hear, smell or taste your product can only be accomplished in person. Whenever possible, you should take your most important products to the show hall so potential buyers can have those sensory experiences they seek by attending the event.
Technology: Sometimes, your products are too large or unwieldy to take to a trade show. This is where technology comes in. When guided by your skilled sales team, interactive or virtual reality demonstrations are still a great way to create memorable experiences for visitors. When your product is technology, you can enhance the visitor experience by including tangible elements in your booth design. For example, if your product is shipping software, labeled shipping cartons or simulated packing stations add tactile and visual depth to your trade show display.
Reception area: Available in all shapes and sizes, reception counters give passersby a starting point to engage with your brand. This is especially important when your sales team is busy with other guests. A staffed reception counter offers potential buyers a place to ask questions, wait for an available rep or even have their badge scanned for follow-up after the show.
Easy navigation: Make sure your booth visitors can easily move around your displays, engage, sample and interact. Maximize the pathways into your booth from the aisles, leave ample space for visitors to watch product demonstrations, and consider creating self-serve, interactive kiosks for attendees waiting to talk to a representative.
Secure storage: You’ll need spaces to safely store personal belongings, marketing materials, and other consumables used in your booth. Fortunately, many storage options double as backdrops for messaging and graphics that become integral to your overall booth design and layout.
Trained booth staff: Most exhibitors send their best and brightest sales and technical experts to staff their trade show booths. One of the best ways to ensure a positive ROI from your trade show investment is to ensure your staff understands the show objectives – be that list building, lead generation, brand awareness or any combination of thereof. When everyone works with the same goals, expectations and outcomes align, and success is measurable.
With more than 75 years of experience, we’ve helped companies of all sizes and budgets navigate the complexities of trade show design, fabrication and logistics. Our clients rely on us to help them meet their goals for success – leveraging our team as an extension of their own.
Let us show you why so many clients have partnered with Rogers for decades. Reach out to us for help with your next big event. You’ll be glad you did!
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Modisoft Custom Island Exhibit Promotes Retail Back Office Solutions
Modisoft showcased its business software solutions in this 30’ x 30’ custom island booth display at NACS 2022.
Notable features included a 16-foot-tall center tower with embedded LED video tiles, a stylish top edge with bright puck lights, and on-brand red trim. The tower doubled as a secure storage closet.
Four workstations strategically placed on the corners carried through the brand’s modern and clean style. They included interactive workstations with desktop computers, wall-mount monitors, matching puck lighting, shelving and additional storage.
The two-piece hanging sign called attention to Modisoft’s Cartzie online ordering and customer loyalty software, while a dedicated workstation in the center of the booth enabled attendees to try the app for themselves.
And don’t miss that custom carpet with its die-cut Modisoft logo and attention-grabbing red border!
Many thanks go out to the team at Modisoft for the opportunity to design and build this amazing custom exhibit! We look forward to working with you on many more!
Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Reach out to us to create a unique, custom booth of your own!
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Newell Brands Custom Booth Showcases Life Moments at The Inspired Home Show 2023
With its 100+ renowned labels, Newell Brands demonstrates its mantra of brightening consumers' lives with this year's custom trade show booth at the Inspired Home Show.
If this booth looks familiar, that's because it is! Rogers was thrilled to help Newell create and build this incredible 70' x 110' space that debuted in 2022. The massive double-deck booth features multiple conference rooms upstairs with two giant roof structures hanging from the show hall rafters. Below, a drop ceiling, recessed lighting and numerous product kiosks give the space a high-end retail feel. This year, we re-configured many of the brand-focused displays to depict "Life Moments", including large backlit graphics and true-to-life displays, like a kitchen area and campsite.
Attendees are treated to a large hospitality area with refreshments and plenty of places to relax and engage. Large format graphics, die-cut logos and the ability to see, touch and smell so many of Newell's brands and products provided a truly multi-sensory experience. What more could you expect from a company that brings comfort, convenience and joy to our daily lives?
As always, our gratitude goes out to Newell and its many brands for your trust in The Rogers Company. Thank you for the opportunity to showcase the best Life Moments your company delivers.
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Looking to upgrade your trade show display? Reach out to Rogers. We've been helping brands of all sizes demonstrate the impact of their products and services for more than 75 years. Let us show you how.
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ABB Showcases Smart and Sustainable at NECA 2022
The ABB Electrification custom booth at the National Electrical Contractors Association (NECA) trade show proved this company's ability to innovate from the inside out.
It's not every day you see an exhibition booth with a 53-foot trailer tucked neatly behind an LED video wall structure. VIP red carpet and two staircases led visitors to the trailer's interior, which is fully equipped with interactive product demonstrations.
Cue the cool factor with ABB's Formula E electric race car right up front. ABB has been a title partner of Formula E since 2018 and proudly promotes its advancements in e-mobility technology through its involvement in all-electric, zero-emission race cars.
On the other end of this 75' x 40' booth sits a full-size Mobile Solutions truck showcasing ABB's breadth of cable protection, fastening systems and connectivity, and grounding product lines.
But that's not all! This unforgettable trade show booth also featured multiple product demo areas, a presentation stage, hanging signs, conference room, hospitality bar, several storage closets and the signature ABB die-cut logo on the aisle.
For that last little bit of marketing wow factor, ABB also had an "infotainer" in the booth. This information-based-entertainer engaged attendees with magic tricks while also educating them on the ABB brand.
The team at Rogers was proud to bring this incredible space to life with this custom booth build, I&D and labor management. Thank you, ABB, for your ongoing trust in our partnership!
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Looking to create a show-stopping booth for your next event? Reach out to Rogers for help with your next trade show display.
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Rogers Supports Four Industry Powerhouses at the 2023 DISTRIBUTECH International Trade Show
Rogers was thrilled to work with four industry-leading clients at this year’s DISTRIBUTECH International trade show.
ABB added a custom 81’ curved hanging sign to its impressive 50’ x 70’ island booth. That curve is echoed in the red portions of the two-toned carpet. Two oversized video towers on the corners and a full-length backwall created a defined space for this leading brand. Product and video kiosks were strategically placed throughout the booth so visitors could quickly find their ideal solutions. Additionally, four individual conference rooms enabled one-on-one conversation and planning.
Capgemini’s branded video tower generated additional height and visibility for its 20’ x 20’ island booth near the back of the hall. High-top tables provided great spaces for attendees to meet with Capgemini’s representatives. A lighted reception desk, custom skirted table and a relaxing lounging area welcomed visitors to this modern, clean booth.
Hitachi Energy featured multiple round and linear hanging signs over its 50’ x 50’ booth space, complemented by 11’ walls for large format graphics and messaging. Freestanding lighted video towers were located throughout the booth, while two conference rooms enabled client meetings at the show. An open lounge area with chairs and tables was also in place for attendees to relax and mingle.
JST Power Equipment increased its footprint to a 40’ x 40’ island booth with a central tower providing secure storage and additional messaging space. A round, rotating hanging sign made the brand visible from any angle. Attendees were drawn to the equipment placed strategically on all four corners and the ample space to move around the booth. Painted pallets doubled as risers for the heaviest machinery and simplified set-up and teardown, while acrylic literature stands allowed attendees to learn about the products on display.
Rogers provided a variety of resources to these great clients, including engineering, design, I&D and labor management. Our continued thanks go out to these outstanding teams for the opportunity to work with you!
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Are you a leader in your industry? Reach out to Rogers for help with your next trade show display.
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Rubbermaid and Canberra Trade Show Booths Sparkle at ISSA 2022
Two of Rogers’ favorite clients, Rubbermaid and Canberra, had a great showing at the ISSA Show in October.
The Rubbermaid trade show booth, in its signature bright yellow, really stood out from the crowd. This 70’ x 50’ island booth featured four lighted hanging columns, two large lighted towers and four distinct zones promoting the company’s key brand messages of durability, ergonomics, efficiency and efficacy. A curved reception counter and wood-look vinyl flooring provided a warm and welcoming space for attendees to visit.
Two back-to-back conference rooms occupied 12’ x 35’ of floor space and provided a great background for large-format graphics. Inside each conference room, Rubbermaid selected conference tables, chairs and 70” monitors from Rogers’ rental fleet.
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Canberra, a leading manufacturer of cleaning compounds for nearly 60 years, added two conference rooms and plenty of additional storage to its 30’ x 40’ island booth this year. Each conference room included a table and chairs, cabinets for storage, and 65-75” rental monitors. Canberra then leveraged the outer walls of the conference rooms for additional brand messaging.
Three workstations complete with large format, aisle-facing graphics, counters, seating and 40” monitors enabled representatives to present market-specific solutions to booth visitors.
The 4’ x 11’ lighted tower on the corner, large hanging sign and branded reception desk made it impossible to miss Canberra at this busy exhibition.
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Many thanks to the teams at Rubbermaid and Canberra for allowing Rogers to provide custom booth design, I&D and labor management services for this event. We look forward to serving you at many more trade shows to come!
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Want to make your brand stand out? Reach out to Rogers for help with your next trade show display.
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Steele Industries’ Display Lights Up the Visuals at SHOT Show 2023
The Steele Industries trade show booth made a statement at this year’s SHOT Show, featuring a matte black base coupled with brightly lit graphics to promote its innovative night vision products.
Steele reached out to Rogers for a custom booth design with maximum impact while providing flexibility for future shows. This 10’ x 20’ inline display featured a lighted, bright green backwall to simulate the luminance of night vision. Colorful, backlit fabric graphics added visual interest, while brightly lit glass display cases were filled during show hours, allowing visitors an up-close look at this state-of-the-art technology. And since the fixtures are modular, Steele can re-arrange the display as needed for other events.
A large, pillar-style cabinet with heavy-duty locks acted as a centerpiece for the booth while providing ample space for Steele to secure its valuable products when the exhibition closed each night. A large video monitor was mounted on the front of the cabinet while a semi-private conference area enabled one-on-one discussions with interested buyers.
Our sincere thanks to the team at Steele for trusting Rogers with this custom-designed trade show booth, I&D and labor management at the show. We look forward to many more great exhibits ahead!
The Shooting, Hunting and Outdoor Show, aka the SHOT Show, took place January 17 – 20 at the Venetian + Caesars Forum in Las Vegas. As one of the largest trade shows in its industry, the SHOT Show aims to bring together the best of modern innovators, educators, and leaders in shooting, hunting, military, and other outdoor trades.
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Looking to showcase your products? Reach out to Rogers for help with your next trade show display.
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Avery Dennison Promotes Sustainability at Labelexpo 2022
Avery Dennison’s impressive trade show booth pulled double-duty at Labelexpo 2022 by staying true to the company’s brand while showcasing its commitment to sustainable product solutions. This 50’ x 75’ island exhibit featured a mix of oversized graphics with smaller, more intimate product displays to capture attendee attention and create an inviting space to visit and learn.
Custom booth design features included a unique logo-shaped, two-tier, lighted hanging sign with faux ivy to create a warm aesthetic. A new hospitality area complete with wood-look vinyl flooring, comfortable seating and refreshments gave visitors a place to relax and engage with Avery Dennison reps. Two 12-foot-tall pillars with integrated LED lighting welcomed visitors to the show. Plus, a large storage closet with a super-sized, integrated video monitor promoted the company’s eco-friendly products.
As always, it was a pleasure working with the Avery Dennison team at this year’s show. We look forward to many more!
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Looking for an eye-catching booth design? Contact Rogers today.
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Schaeffler’s 2022 US Symposium Showcases Solutions for Electric Vehicles
Electric powertrains, intelligent chassis and autonomous steering were among the many solutions presented at Schaeffler’s 2022 US Symposium held in September. Attendees to this year’s conference, which is a quadrennial event, were treated to a variety of educational and networking opportunities, as well as hands-on demonstrations of ecologically sustainable products for the automotive industry.
Rogers was on hand to help with the graphics, logistics and set-up for this state-of-the-art event. Held at the MotorCity Casino and Hotel in Detroit, the symposium featured dozens of interactive product stations and large-screen HD video monitors throughout. A jaw-dropping conference stage and dramatic LED lighting in Schaeffler’s signature green reinforced the company’s innovative brand. They even had an EV driving simulator on-site, much to the delight of attendees!
Many thanks to the incredible team at Schaeffler for the opportunity to work with you on this event! We can hardly wait to see what comes next!
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Thinking about hosting your own amazing event? Contact the experts at Rogers for help.
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JobsOhio Booth Invests in Growth for Money 20/20 Trade Show
The JobsOhio custom trade show booth at Money 20/20 certainly did a good job enticing leading fintech companies to stop in and learn more about all Ohio has to offer. This 20’ x 20’ island booth featured a towering center wall with giant video monitors on both sides. Double-sided vector panels flanked the tower, lighting up the space with cool, catchy graphics. A reception counter and several meeting spaces gave visitors the opportunity to learn more. This was all topped off with a round hanging sign for added visibility. Rogers provided the booth layout design, I&D and labor management for this event.
Thanks JobsOhio for the opportunity to work with you on this eye-catching booth!
JobsOhio is non-profit economic development organization that focuses on bringing leading companies and top talent to Ohio. Money 20/20 attracts attendees from some of the world’s largest financial and technical services companies for networking and educational opportunities.
Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Looking to upgrade your show presence? Reach out to Rogers for help with your next trade show display.
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Rogers Named Leading Trade Show Booth Fabricator for 2022
We are so pleased to announce our inclusion as a Top Trade Show Booth Fabricator in Event Marketer's Fab 50 2022. Thank you - once again - to our incredible clients who helped make it happen!
Our team of designers, craftsmen, account managers and specialists are experts at providing display products that create memorable experiences - and help your business grow. We take pride in our extraordinary service levels and commitment to our clients' success.
With more than 75 years of experience in exhibits, branded environments and special events you can count on Rogers to help bring your vision to life - and make your job easier!
Interested to learn more? Reach out to Rogers. We'd be thrilled for an opportunity to prove our value to you!
Joyous Brightens the Conference at HR Tech 2022
The Joyous tradeshow booth at HR Tech 2022 brightened up the conference with its popping color scheme and unique design. Not only was the Joyous team wearing colorful tracksuits at the event, but they also incorporated a 10-foot-wide hanging sign featuring their vibrant logo that was suspended one foot above the floor.
In addition to their one-of-a-kind hanging sign, Joyous incorporated a variety of custom-made graphics into their exhibit booth which were displayed on their kiosks and banner. Even the flooring was customized to their branding.
Our team was thrilled to help bring Joyous’ vision to life by providing labor management services for the event. Thanks for inviting us to assist, Joyous! Congratulations on an outstanding booth.
The HR Technology Conference is held so that HR teams around the world can demonstrate their innovative strategies on how to operate human resources successfully and efficiently. Held October 10-13 in Mandalay Bay, Las Vegas, this show provided thousands of HR teams with the opportunity to showcase and discover new tools.
Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Looking for a unique element to brighten up your booth? Reach out to Rogers for help with your next trade show display.
Excellence United Partnership Stands Tall at PackExpo 2022
The Excellence United trade show booth at PackExpo 2022 showcases the partnership between three of its member companies: Fette Compacting, Glatt Process Solutions and Harro Hofliger. The Rogers Company helped this client with a custom booth design that gives each partner equal presence and visibility in the 32’ x 30’ peninsula booth space.
Two-sided, lighted towers for each brand stand 12’ tall and include high-resolution product images. Three reception counters promote the individual brands, while a 30’ backwall promotes the Excellence United organization. A 5 ’x 13’ locking storage closet includes a 75” monitor on the front and another 40” monitor on the side for company videos. A live machinery demonstration and plenty of space for visitors to gather complete this efficient and effective booth space.
Thanks for the opportunity to create a unified space for your brands, Excellence United. No doubt visitors will learn how your partnership solves their packaging challenges.
The Rogers Company provided the design, engineering and I&D, as well as custom rental booth displays, for this great exhibition stand.
Rogers is more than just another exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Do you have a design challenge for the Rogers team to tackle? Reach out to our team of problem-solvers for help with your next trade show display.
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The Uhlmann Group Goes Beyond Packaging at PackExpo 2022
The Uhlmann Group's trade show booth showcases three of the company's leading pharmaceutical, healthcare and industrial packaging brands at PackExpo 2022. This unique "L" shaped design with 800 square feet of space allows plenty of opportunities for creative and custom booth features.
First, a massive 50'x5' two-sided hanging sign is easy to spot across the show hall and features the Uhlmann, KOCH, and Cremer brands and their commitment to sustainability. Three lighted towers brilliantly promote the markets served, while two 16'x12' walls for KOCH and Cremer include large format graphics, branding, and product information, as well as 75" monitors for video display.
A two-tier reception desk sets the stage for welcoming attendees. A large, private conference room nestled behind one of the graphic walls facilitates deeper engagement among attendees and representatives. Additionally, each brand has its own monitor wall, while alternating blue/gray carpet calls attention to each zone. Altogether, seven video screens and various machinery demonstrations enable visitors to experience how the Uhlmann Group "helps customers implement Smart Production, Pharma 4.0 and sustainable packaging solutions intelligently and safely."
Thank you, Uhlmann, for the opportunity to bring this incredible vision to life. At Rogers, thoughtful, functional design is at the heart of all we do. We provided this event's design, engineering & fabrication, logistics and I&D.
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Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments, and special events, we have the expertise, products, and services to help you create memorable customer experiences that help your business grow.
Have a unique visual branding challenge of your own? Reach out Rogers below for help!
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ABB Robotics and B&R Automation Connect at PackExpo 2022
ABB Robotics and B&R Industrial Automation join forces – and connect their booths – at PackExpo 2022 to demonstrate their combined automation innovation. These custom, open-concept booths allow the brands to showcase their individuality while also promoting B&R’s inclusion in the ABB family of companies.
In the ABB space, you’ll see a 5-foot-tall, die-cut, 3D logo on the aisle. A 16’ lighted tower lets visitors from either aisle quickly identify ABB in this 30’x45’ corner. Two video towers provide additional product details while two video monitors mounted on a 16’ x 4’ storage closet provide additional displays for product video.
Follow the 70’ long x 16’ tall backwall and you’ll see the transition to the B&R space. At 40’x45’, this booth also includes a locking storage closet plus a private conference room. A cool, technology-integrated product wall provides an interactive space for visitors to engage.
Clean and minimal graphics tie the two booths together. Attendees are greeted at a shared reception counter. The booths feature plenty of open space for visitors to explore, while Rogers-provided rental tables and chairs give attendees a place to sit for a while and talk to their rep.
Thanks ABB and B&R for the opportunity to work with you on this combined booth! We look forward to many more to come!
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Must See Trade Show Booths at PackExpo 2022
Don't miss these industry-leading packaging and processing companies at PackExpo 2022!
Rogers is thrilled to help more than 15 VIP clients optimize their booth space and create memorable visitor experiences.
South Hall
ABB Robotics & Discrete Automation
Booth #S-3574
30x45 Peninsula Booth
ABB Robotics & Discrete Automation is a pioneer in robotics, machine automation and digital services, providing innovative solutions for a diverse range of industries, from automotive to electronics to logistics.
B&R Industrial Automation
Booth #S-3572
40x45 Inline Booth
B&R is an innovative automation company with headquarters in Austria and offices all around the world.
Codian Robotics
Booth #S-3452
35x20 Island Booth
Codian Robotics is the leading innovator of Pick & Place robots. We were established in 2011 and proved to be the most important manufacturer of Delta robots. We develop and assemble the best possible Delta robots for your application.
Quadrel Labeling Systems
Booth #S-3630
40x40 Corner Booth
Quadrel Labeling Systems is a world leader in the design and manufacture of pressure sensitive label application equipment as well as shrink sleeve labeling systems
East/Lakeside
The Kennedy Group
Booth #LU-6836
22x20 Peninsula Booth
The Kennedy Group, a family owned and operated business since 1974, is a leader in providing market-tested and innovative solutions to help customers package, promote, identify and track their products.
Pressco Technology
Booth #LU-7818
10x20 Corner Booth
Headquartered in Cleveland, Ohio USA, Pressco brings unequaled experience and knowledge to the vision and sensor based solutions it provides to the high-speed container manufacturing industry.
R&D/Leverage
Booth #LU-6745
15x15 Peninsula Booth
R&D/Leverage is a leading manufacturer and supplier of a variety of mold types for the food and beverage, personal care, and healthcare markets.
Schenck Process
Booth #LU-7247
40x20 Corner Booth
For more than 50 years, Schenck Process has engineered cutting-edge technologies and solutions across the bulk material handling spectrum, delivering unmatched precision and accuracy for dry powder pneumatic conveying, mixing, blending, milling, sifting, depositing, extruding, weighing and feeding.
StretchTape, Inc.
Booth #LU-8147
20x20 Inline Booth
Stretchtape, a proud Cleveland company, is a leading supplier of converted polyethylene and polypropylene stretch films and related products for the packaging industry.
Unibloc Hygienic Technologies
Booth #LU-7529
30x27 Peninsula Booth
An industry leader in flow control technology and performance, Unibloc Hygienic Technologies offers precision-engineered positive displacement pumps, AODD pumps, drum pumps, and other highly engineered products for demanding hygienic flow control applications.
Wiliot
Booth #LU-6930
10x20 Peninsula Booth
Wiliot's platform connects the digital and physical worlds using its IoT Pixel tagging technology, computers the size of a postage stamp that power themselves in revolutionary ways.
North Hall
Mayfran International
Booth #N-5384
10x10 Inline Booth
Mayfran International is the world’s leading provider of material handling, coolant filtration, chip processing and recycling systems, with a focus on engineering and innovation.
Tsubaki Power Transmission
Booth #N-6171
20x20 Peninsula Booth
U.S. Tsubaki offers its customers the finest state-of-the-art power transmission products available in the world. The TSUBAKI name is synonymous with excellence in quality, dependability and customer service.
West Hall
Bausch + Stroebel Machine Company
Booth #W-17010
25x35 Corner Booth
Bausch+Stroebel designs and manufactures filling and packaging machines for the pharmaceutical industry.
Excellence United including
Fette Compacting
Glatt Air Techniques
Harro Hofliger
Booth #W-15000
32x30 Peninsula Booth
Excellence United is a strategic alliance of expertise, resources, and services for the pharmaceutical, healthcare, and consumer industries. Four leading international companies in the field of specialized mechanical engineering and plant construction pool their expertise and experience to create added value for you.
Roomelag Engineering
Booth #W-18006
20x20 Inline Booth
The inventor and world leader in aseptic filling systems using blow-fill-seal (BFS) technology.
Uhlmann Packaging Systems
Booth #W-13010
Custom L-Shaped Island Booth
Uhlmann is a leading global systems supplier for the packaging of pharmaceutical products.
The Rogers Company is providing a plethora of design, engineering, logistics and I&D services for these VIP clients. Whether custom, rental, portable or a combination thereof, we truly love helping bring our clients’ trade show vision to life.
Many thanks to each and every one of you for another outstanding trade show marketing experience! Congratulations and have a great show!
WHY CHOOSE ROGERS FOR YOUR NEXT TRADE SHOW?
Rogers is more than just an exhibit house. With more than 75 years of experience in exhibits, branded environments and special events, we have the expertise, products and services to help you create memorable customer experiences that help your business grow.
Reach out to Rogers for your next big event!
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QR Codes at Trade Shows – 6 Ways to Market Your Business
QR codes have been around since the 1990s, but they have evolved to become one of the most essential tools for marketing. Modern consumers are constantly using innovative technology to better their experiences and make life easier. By using QR codes, the average person can view nearly anything about a business from their personal mobile device.
Perhaps one of the greatest benefits of QR codes at trade shows is their ability to prompt interaction with attendees. At shows, where countless distractions are coming from all directions, QR codes enable visitors to focus on your brand for a while – and take it with them after the show.
Savvy exhibitors utilize QR codes throughout their booths. You can place QR codes on your large format graphics, on small signs at your reception counter, within videos and on printed collateral. The goal is to place QR codes where they are most likely to be noticed, scanned and utilized by the attendee.
#1 Create Custom Experiences
Relevance is everything when it comes to successful marketing. To effectively leverage QR codes in your trade show marketing, your QR codes should link attendees directly to the product or service page that aligns with their needs and interests. Simply create different QR codes for each product you are featuring at the show, and place those near the product itself.
Pro Tip: Be sure to include a reminder to "Bookmark this Page" on your signage and landing pages!
If you don’t have detailed product pages, you can still create a custom experience by creating a landing page specific to the event. Include pictures of your booth to help with recall, and include information about the products and services you featured in your booth.
And always be sure to make it easy for attendees to reach out to you via an online form, email link or phone number!
#2 Expand & Elaborate Your Value
Amidst the hustle and bustle of trade show events, it can be difficult for attendees to see and recall everything your brand has to offer.
Once a visitor has scanned your QR code and landed on your custom page discussed above, you should be sure that page includes navigation to other important pages on your site, such as About Us, Company History, Mission/Vision/Values and other similar pages. This gives attendees the opportunity to explore your brand at their convenience, and maintains the relevance of the landing page itself.
#3 Get Interactive
QR codes provide a unique opportunity to create an interactive experience for attendees before, during and after the show.
Sweepstakes entries, swag giveaways, test your knowledge quizzes, subscribe/sign-up, and the ability to set appointments with your representatives are all great ways to encourage attendee interaction before, during and after the show.
And if you already have interactive tools on your website, such as online ordering, ratings/reviews or product look-up tools, a QR code can quickly point an attendee to the tools that will help move them toward a buying decision.
#4 Promote Social Media Platforms
One of the best ways to build a brand is to highlight its abilities and services on social media platforms. Attendees can gain further insight of your company’s brand when they see its interactions with the community and the way it presents itself beyond trade shows.
QR codes that link to your social media accounts are a great way to build a deeper relationship with your customers and prospects. When a visitor decides to follow your company, they will continue to receive content from your business with all your future posts.
#5 Get Valuable Feedback
Learning what your customers value most is precious knowledge that fuels your business. By determining what trade show attendees like or dislike about your booth and ways in which it could improve, you can create a plan to make the next show even better.
Simply setting up a QR code to a questionnaire asking for honest and confidential feedback shows that your business is listening and willing to adapt to their needs.
#6 Promote Environmental Friendliness
While it’s always beneficial to have printed resources available for attendees to take home, using QR codes in place of literature can show customers you care about the environment – and save you money on shipping, storage and set-up/teardown labor!
This also saves attendees the hassle of carrying brochures with them on the show floor, or finding room in their luggage to take your literature home.
Want to Learn More?
Simply scan the QR code or complete the form below to reach out Rogers. With more than 75 years of experience in trade show and event planning, we’d be happy to help and honored to earn your business!
Rogers Helps Four Clients Power Up Their Brands at IEEE 2022
ABB, Hitachi Energy, Preformed Line Products, and JST Power Equipment did a great job promoting their brands and products at this year’s IEEE Show in New Orleans. The Rogers Company is honored to be a part of the trade show marketing plans of these great clients!
ABB had a sprawling 50’ x 90’ custom island to promote their new line of fire mitigation products and product offerings in the medium voltage transmission and distribution industry. A circular booth centerpiece featured a bear and cub made out of Legos to emphasize the importance of preventing wildfires. And check out that die-cut logo on the aisle. You’re right, ABB. Knowledge is Power!
Hitachi Energy’s eye-catching 50’ x 60’ custom island featured large format graphics matching the brand imagery found throughout their marketing. Promoting the strength of its brand through visuals and messaging, the booth also featured several a/v stations and ample space for visitors to explore. Nice booth, Hitachi.
Preformed Line Products utilized their 30’ x 40’ island by adding a 16’ x 20’ double-deck for hospitality and meeting space. They brought visual relevance to their products with simulated 14’ tall wood power poles and lines to showcase their broad range of energy and communications products. Nine-foot ceilings under the upper deck, large backlit graphics, and multiple product line kiosks brought it all together. Aren’t those glass insulators cool?
Last but not least, JST Power Equipment showcased their switchgear equipment in a classic 30’ x 30’ custom island booth that leveraged every corner to display their products. The center tower with a circular sign mounted on top gave them height to promote their brand while doubling as a locking closet. Large format graphics provide product info while the clean white finish and bright blue carpet really pop. Way to maximize your space, JST.
The Rogers Company completed the design, installation and dismantling, and labor management for each of these clients at IEEE 2022.
Thanks so much to the talented teams at ABB, Hitachi, PLP, and JST. We are thrilled to partner with you to make your shows a huge success!
The Institute of Electrical and Electronics Engineering (IEEE) hosts the IEEE Power & Energy Society (PES) Transmission & Distribution (T&D) Conference and Exposition – the world’s largest forum for sharing the latest technological developments in the electric power industry.
Looking for a great booth for your brand? Talk to an expert today!
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Rogers Raises the Roof with Tarkett at the 2022 SURFACES Show
Tarkett Home drew lots of attention with this one-of-a-kind trade show booth at this year’s International Surfaces Show. Made to look like a residential property, the space included a house, garage, and other backyard items that really resonated with B2B buyers at the show.
One of the coolest features, a printed fabric hanging sign, was rigged into position to simulate the roof of the house. The wood-framed house walls were covered with a 16’x24’ printed graphic to look like vinyl siding, while the inside of the house featured multiple displays of Tarkett’s products.
The garage finish was made with 4” wall base manufactured by Tarkett, and an ultra-short-throw projector displayed client content for “outdoor movie night”. Tarkett’s carpet, artificial turf, LVT tile, vinyl flooring and more were incorporated throughout the booth and in custom displays.
A pergola, bar, cornhole boards and dog bowls made the space feel like home.
The Rogers Company took Tarkett’s design concept and brought it to life in this unique 50’x50’ custom island booth. We also handled the I&D and managed the booth labor.
The SURFACES Show is part of the annual International Surface Event. It focuses on bringing together B2B buyers and sellers from around the world to see the latest products, trends and technologies in floor coverings and accessories.
We’d like to thank the team at Tarkett for this awesome showcase opportunity! We’re glad your booth was a big success!
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Kichler Lights Up for Designer Week Event
Kichler Lighting held a private event at their Dallas facility, and Rogers was lucky enough to partner with them for the occasion! This 4,000 square foot showroom was transformed into an immersive display of more than 125 fixtures in a variety of design styles and functions.
Designed to introduce new products to visiting interior decorators from across the US, Rogers worked with the existing walls and floors to create this inviting space. We also designed and produced the brand and product graphics scattered throughout. A reception and concierge desk welcomed visitors and helped guide them through this illuminating display.
The Rogers design team worked with Kichler to create the perfect layout. We also provided all the installation services. This innovative new space is now a permanent install at Kichler’s Dallas facility.
Thanks for trusting us with your brand, Kichler! We love your style!
Need inspiration for your corporate lobby or showroom? Contact a specialist for help!
Click an image below for a closer view.
Newell Boasts Multiple Brands at The Inspired Home Show 2022
At Rogers, we love helping clients create amazing customer experiences! And this Newell Brands trade show booth at the Inspired Home Show 2022 proves it!
This 70' x 110' space featured a custom double-deck booth showcasing several Newell Brands, including Rubbermaid, Calphalon, Mr. Coffee, Crockpot, Oster, FoodSaver, Ball, Sunbeam, Quickie, Coleman, Contigo, Bubba and more. Multiple brand-focus areas were created throughout the space, each with die-cut logos, shelving, backlit graphics and built-in storage. Video towers promoted the virtues of each brand, while large format graphics on each level drew visitor attention from the aisles and across the hall. The upper deck featured five conference rooms and a drop ceiling with recessed lighting gave the booth a retail feel. A large kitchen area with refreshments and places for visitors to sit and relax dotted the lower level.
The design team at Rogers worked with Newell to create this incredible booth.
Formerly known as The International Home + Housewares Show, the Inspired Home Show took place at McCormick Place in Chicago, March 5th-7th, 2022.
Many thanks to the talented teams and Newell and Rogers, who turned this vision into reality. We’re already looking forward to next year!
Click the images below for a closer view!
Rogers Acquires Lucarelli Designs & Displays
The Rogers Company, an award-winning designer and manufacturer of branded environments, today announced its acquisition of Lucarelli Designs and Displays.
Lucarelli Designs and Displays provides design, fabrication, and production services of custom trade show exhibits, corporate interiors, and meeting spaces. Founded in 1981, Lucarelli has experienced tremendous growth, supporting over 400 clients and completing more than 8000 projects. This acquisition will enable continued growth and provide additional products and services to Lucarelli’s customer base.
As one of the top exhibit houses in the nation, The Rogers Company owns and operates more than 165K square feet of storage and fabrication space in Mentor, Ohio, and Las Vegas, Nevada. Rogers’ products and services include custom booth design, a large rental inventory, access to thousands of modular and portable booth properties, interactive, A/V and virtual technology, lead collection and tracking, roadshows and museum exhibits, corporate environments, and international reach. In-house design, graphics, production, I&D, and storage services round out the company’s suite of experiential marketing solutions.
Both based in greater Cleveland, Rogers and Lucarelli share more than proximity and industry. Dan Lucarelli, founder of Lucarelli Designs and Displays, got his start in the industry when Van Rogers, founder of the Rogers Company, hired him as a designer and sales representative in the 1970s. In keeping with this tradition, Rogers also hired the entire Lucarelli staff as part of the acquisition.
“We greatly value the existing relationships between the Lucarelli team and its clients. Bringing Bill Lucarelli and his team over to Rogers was a given,” said Rick Busby, President of The Rogers Company.
“This acquisition greatly expands our product and services offering,” said Bill Lucarelli, former President of Lucarelli Designs and Displays, now Senior Account Executive at The Rogers Company. “We are confident this merger will better serve our clients now and in the future.”
“At Rogers, we are proud of our reputation for providing world-class customer service,” added Rick. “We welcome the Lucarelli client base and look forward to exceeding their expectations for quality, value, and service.”
Trelleborg Wheel Systems Rolls Out a Big Display at the Farm Progress Show
Despite temps over 80 degrees F and even higher humidity, the show must go on! Trelleborg Wheel Systems welcomes visitors in a big way with this 140’x80’ outdoor booth at the Farm Progress Show 2021 in Decatur, IL. Rogers was thrilled to help with this set-up, including a large archway, multiple product displays, and flags galore so attendees could easily find this leading global polymer brand.
The Farm Progress Show connects farmers with leading ag-tech, implement, tractor, combine, and equipment suppliers.
Ceramics Expo 2021 Attendees See New Booths from Ferro and Schenck
It was a pleasure getting back on the show floor with these two great companies again! Check out their booths below!
Ceramics Expo is a conference and trade show focused on the latest developments in the applications and manufacturing of technical ceramics.
Schenck chose a reception counter and the Designer Series 20’ curved, backlit backwall with high-resolution graphics.
Ferro went with a 20' lighted backwall and eye-catching reception counter.
