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Trade Show Booth Care – Our Most Essential Tips
Trade shows are important opportunities for businesses to showcase their products and services, build relationships and generate leads. Your exhibit booth is an investment in your brand's image that your stakeholders and thousands of attendees will see at each event you attend. To maintain its appearance and maximize longevity, we offer these essential trade show booth caring tips to help protect your investment.
Regularly Inspect Your Trade Show Displays
Inspecting your exhibit booth well before an event for any wear and tear is essential. Look for chips, cracks, tears, stains or discoloration. If you notice any issues, immediately talk to your trade show provider about cleaning, repair or replacement options. Proactively maintaining your booth can ensure it retains its professional appeal and functionality for many upcoming events.
Trade Show Booth Care and Cleaning
To maintain your booth's pristine appearance, it's essential to use the proper cleaning methods. Different materials require different types of care. Just like you wouldn't want to machine-wash a dry-clean-only fabric or use water-based cleaners on wood surfaces, you want to ensure your cleaning agent and method suit the substrate you are caring for. Contact your booth provider for the proper processes if you're ever in doubt.
For fabric and vinyl graphics, this handy guide will help you determine the best way to preserve and clean those materials. It also provides important information on how to remove wrinkles properly during set-up.
Before packing your booth away after the show, check it for friction-causing debris that could cause tears or scratches during transport and storage. If a display has been soiled, cleaning it before packing it away is best to avoid set-in stains.
Protect Your Exhibit During Shipping and Storage
Of course, you also want to protect your exhibit booth properties during transportation and storage. For rigid walls, frames, and graphics, high-quality custom-built wood crates will limit movement that could cause breakage. Glass, plexiglass, lighting and electronics should be wrapped securely, adequately padded and packed, and labeled as fragile. Fabrics and vinyls should be clean and dry and folded neatly. Use protective sleeves and bags to protect your fabrics from water, dirt and debris, as well.
When storing your trade show booth, you want to opt for a controlled space that protects your booth from moisture and humidity. A dedicated space where your displays aren't frequently moved can also help to protect your exhibits from damage caused by excessive handling.
Custom Booths Designed for Durability and Longevity
Investing in a custom exhibit booth can provide long-term value and return on investment. These booths are engineered to last for many years. Custom booths often feature some modularity so that they can be reconfigured from show to show. They can also be easily modified to reflect changes in your branding or messaging. New laminates, graphics, vinyl decals and lighting can give a custom booth a new look and feel.
Care for Your Trade Show Booth with Rogers
Regular maintenance and repairs, along with proper shipping and storage practices, can significantly increase the lifespan of your booth and keep you looking your best for many years to come.
At Rogers, we know how crucial it is to safeguard your assets and make the most out of your trade shows. Our team can guide you in selecting the right materials and even help with maintenance and care. Contact us today to make a lasting investment and impression.
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