While trade shows remain one of the best marketing tools available, it’s not just a matter of repeating the famous line from the movie, Field of Dreams, “If you build it, they will come.” Having an awesome exhibit will help…

What’s the best ROI for a piece of trade show swag? We used to call things like this “tchotchke” – loosely defined as, “… a small bauble or miscellaneous item”, but today it’s called “swag”.  So when considering the value…

One of the most important components in planning for an upcoming trade show is your preparation. The simplest method to ensure that you are prepared is to use a good old-fashioned checklist. This will ensure that even the smallest detail…

“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry,  I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely…

Full disclosure, I am a political junkie. I read articles from every publication from Bloomberg and Reuters to Salon.com. I even read the Drudge Report and the Huffington Post. So I’m fairly well versed in the political tenor of both…

Have you ever test driven a car that looks awesome from the outside, but once you get inside and drive the car you find out that its ergonomics are bad, it handles poorly, and it’s noisy to boot? On the…