Blog
JB’s Space: How Marketing Saved America
Full disclosure, I am a political junkie. I read articles from every publication from Bloomberg and Reuters to Salon.com. I even read the Drudge Report and the Huffington Post. So I’m fairly well versed in the political tenor of both…
JB’s Space: Experiential Trade Show Marketing
Have you ever test driven a car that looks awesome from the outside, but once you get inside and drive the car you find out that its ergonomics are bad, it handles poorly, and it’s noisy to boot? On the…
Cooking with Rogers – Crockpot Pulled Pork & Stress Free Show Services
Ingredients5-7 lbs. pork shoulder or Boston butt roast1 red onion1 12oz can of ginger ale or sprite1 tbsp. season salt2 bottles of your favorite bbq sauce3 cups of water Directions:Take pork out of package and place in crockpot (fatty side…
Cooking with Rogers – Broccoli Buzz Salad
IngredientsSalad Ingredients1 bunch of broccoli1/2 cup of dried cranberries1/2 cup of cashews 1/2 cup of cheddar cheese 3-4 strips of cooked and crumbled bacon (or more to your liking…bacon makes everything good!!!) Dressing Ingredients 1/2 cup Hellman’s mayo1/4 cup white sugar2…
Cooking with Rogers – Jalapeno Popper Dip & How to Heat Up Your Trade Show Booth
Ingredients8 Fresh Jalapeno Peppers2 Packages of Cream Cheese (8oz each)1 Cup of mayonnaise1 Cup of Shredded Cheddar Cheese1 Cup of Shredded Mozzarella Cheese1 Cup of crushed Ritz Crackers Tablespoon of Melted Butter1 Bag of Tortilla Chips or Fresh Vegetables8 Strips…
JB’s Space: Going Global
When I first joined the trade show and exhibit industry mid-way through 2001, I was told that this was a “regional” industry. Meaning that companies liked to do business with a local exhibit house in close proximity to their own…
Instagram for Trade Show Promotion
Trade shows are all about the visual – innovative booth designs, eye-catching graphics, colorful lighting, creative demonstrations- all meant to entice visitors to your booth. This is exactly why Instagram should be part of your next trade show appearance. So,…
7 Awesome iPad Apps for Trade Shows
Engage trade show booth visitors by integrating iPad technology into your next exhibit. The use of iPads in trade show exhibits is on the rise – and with good reason. This easy-to-use tablet can showcase videos, new products and demonstrations…
Pinterest for Trade Shows
Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and…
Mobile Scavenger Hunts for Trade Shows
Mobile scavenger hunts are a powerful strategy to encourage trade show attendees to network with exhibitors, seek out additional information on participating organizations and spend more time on the show floor. Implementing a mobile scavenger hunt is surprisingly uncomplicated thanks…
Defining Your Trade Show Objectives
Before choosing a trade show, it’s essential to determine your trade show objectives. Identifying trade show objectives will help your company select the best trade shows to appeal to your target audience. A distinct plan will ensure success before, during…
Promoting Trade Shows with Social Media
Social media has the potential to turn your upcoming trade show into a “must-see” event and is an invaluable tool for pre-trade show promotion. It’s also an excellent way to update non-attendees about the latest products, events, news, etc. Social…