Blog
Pinterest for Trade Shows
Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and…
Mobile Scavenger Hunts for Trade Shows
Mobile scavenger hunts are a powerful strategy to encourage trade show attendees to network with exhibitors, seek out additional information on participating organizations and spend more time on the show floor. Implementing a mobile scavenger hunt is surprisingly uncomplicated thanks…
Defining Your Trade Show Objectives
Before choosing a trade show, it’s essential to determine your trade show objectives. Identifying trade show objectives will help your company select the best trade shows to appeal to your target audience. A distinct plan will ensure success before, during…
Promoting Trade Shows with Social Media
Social media has the potential to turn your upcoming trade show into a “must-see” event and is an invaluable tool for pre-trade show promotion. It’s also an excellent way to update non-attendees about the latest products, events, news, etc. Social…
Using QR Codes in Your Trade Show Marketing Strategy
QR codes are everywhere lately. Since they are a free and fun way to attract prospects, countless brands and companies are adding QR codes to their marketing strategies. Mobile use is skyrocketing and QR codes provide a simple way to…
Booth at EXHIBITOR2012
On the right you will see our new product we launched at EXHBITOR2012 in the new product showcase. On the left you will see our cause marketing campaign for Dream Foundation, a non-profit organization serving the final dreams of adults…
The Rogers Company Supports Dream Foundation Cause with Campaign Fundraiser
The Campaign: The Rogers Company has partnered with Dream Foundation to help raise funds and awareness of their cause. The generous sponsors listed below, along with matching donations from The Rogers Company have raised $4,000 to date. This is the equivalent of making…
Seven Deadly Exhibiting Sins and How to Avoid Them
Since exhibiting comprises so many different components and functions, it’s no wonder that we make blunders trying to remember everything that needs doing.
Planning Successful Pre-Event Promotions
76% of tradeshow attendees know what companies they plan on visiting before they even arrive. Pre-event promotions play an important role in getting on attendees’ “must-see exhibit” list. For successful pre-event promotions that attract attendees’ attention and mindshare, consider the 5 W’s:why, who, what, when, and where. …
5 Ways to Take Advantage of Tension Fabric
Tension fabric systems are great. They’re lightweight, easy to ship and store, and changing logos, images, and colors is a snap. So why do some booths completely miss the point of this fantastic design tool and building material? Companies who…