O-I debuted a stunning new 20×30 Island booth where they beautifully displayed over 50 different styles of bottles in a 10’ x 10’ large back-lit feature window. Each side window display had over 30 bottles. They used this space to educate attendees on their capabilities and services. This year O-I also debuted a 15×50 Design Lab called EXPLORE.DESIGN.LAUNCH. outside the hall which showcased the O-I artist designing live sketches of glass bottles during the show. The artist is also being live streamed and displayed in the main booth on large monitors so attendees inside the hall could experience the artist in real-time.