The ABB Electrification custom booth at the National Electrical Contractors Association (NECA) trade show proved this company's ability to innovate from the inside out.

It's not every day you see an exhibition booth with a 53-foot trailer tucked neatly behind an LED video wall structure. VIP red carpet and two staircases led visitors to the trailer's interior, which is fully equipped with interactive product demonstrations.

Cue the cool factor with ABB's Formula E electric race car right up front. ABB has been a title partner of Formula E since 2018 and proudly promotes its advancements in e-mobility technology through its involvement in all-electric, zero-emission race cars.

On the other end of this 75' x 40' booth sits a full-size Mobile Solutions truck showcasing ABB's breadth of cable protection, fastening systems and connectivity, and grounding product lines.

But that's not all! This unforgettable trade show booth also featured multiple product demo areas, a presentation stage, hanging signs, conference room, hospitality bar, several storage closets and the signature ABB die-cut logo on the aisle.

For that last little bit of marketing wow factor, ABB also had an "infotainer" in the booth. This information-based-entertainer engaged attendees with magic tricks while also educating them on the ABB brand.

The team at Rogers was proud to bring this incredible space to life with this custom booth build, I&D and labor management. Thank you, ABB, for your ongoing trust in our partnership!

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