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ABB Supercharges Booth at NECA 2023, Wins Best Booth Award
ABB Electrification supercharged its booth at NECA 2023 with its engagement-driven capabilities showcase that captured visitor attention – and won them the Best Booth and Show Stopper Awards during the event.
Packed with hands-on and virtual product displays, this 40’ x 50’ island booth featured electrical solutions for single- and multi-family housing, data centers, food and beverage, infrastructure and more. Integrated video and QR codes helped attendees discover more, while interactive touchscreen displays were strategically located throughout the exhibit.
An awe-inspiring hologram display behind the reception desk showcased ABB’s ReliaGear® panelboards, while another panel box display featured a contest to see who could install breakers faster – complete with a digital timer and prizes for the winners.
Attendees could also stop by ABB’s t-shirt station, where they could choose from nine fun, brand-relevant messages and have their t-shirts made on the spot. A hospitality area at the back of the booth offered refreshments for visitors, while a sweepstakes drawing for an autographed REO Speedwagon guitar gave one lucky winner a take-away they won’t ever forget.
It’s impossible to ignore the fun and functionality of this incredible trade show booth. With its comprehensive product displays and multiple ways for attendees to engage, we have to agree – this really was the best booth in the hall and a true show-stopper.
Rogers was proud to partner with ABB on the design, engineering and logistics and show services for this amped-up exhibit. Congratulations on a great show!
Looking for an award-winning trade show booth? Reach out to Rogers for help with your next trade show display.
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