Rogers partnered with five forward-thinking brands at DTECH 2026, delivering energizing trade show booths that turned complex grid and infrastructure stories into engaging experiences on the San Diego show floor.

ABB Electrification activated a 60’ x 70’ island booth to spotlight its energy grid solutions in a highly interactive environment. Features included 3D animated virtual displays, a Digital Control Center theater, an LED video wall, touchscreen kiosks, two conference rooms, a hat giveaway, a charging station and hospitality.

Hitachi Energy’s 50’ x 60’ island exhibit highlighted its hardware and software solutions to keep the grid more reliable, affordable and clean. An LED video wall with a seating area took center stage, while a grid distribution automation wall, A/V kiosks, product displays, conference rooms, and a hospitality area provided ample spaces for engagement.

JST Power won the Double Decker Exhibit Excellence Award in its 40’ x 40’ island promoting its transfer, switchgear and electrical equipment. A prominent LED video wall and an 80-foot hanging sign captured attention, along with multiple equipment demos. The upper deck invited visitors to engage with reps and enjoy the view. Congratulations Team JST for the award!

PLP used its 10’ x 20’ inline corner booth to showcase safer, smarter ways to build and protect the grid. Booth features included a lighted backwall with bold graphics, an A/V monitor and product shelving. A robotic line spacer installer and drone bird diverter installer highlighted the brand’s advanced hardware and equipment capabilities.

Southwire showcased its T&D wire and cable solutions in a 20’ x 20’ island booth. Corner towers featured lightboxes on the aisles and A/V monitors on the interior. A double-sided touchscreen and barrel-style wire display kiosk, along with a central reception area, created multiple visitor touchpoints.

Thank you to these valued clients for trusting Rogers to bring your stories to life at DISTRIBUTECH 2026.

Click to Enlarge