Rogers helped three leading innovators tell their brand story and capture attention on the show floor at the National Electrical Contractors Association 2025 Convention and Trade Show.

ABB’s 40’ x 80’ island booth was built around its redesigned PowerBetter Trailer, offering guided tours and hands-on demos of its electrical solutions. A large video wall, its signature NASCAR EV prototype, and two conference rooms provided visitors with multiple ways to interact. Plus, a Contractor Speed Challenge display drew attention to some friendly competition for show attendees to enjoy.

PLP used its 10’ x 10’ inline corner booth to promote its Levels 2 and 3 EV charging solutions. An easy-to-install portable backdrop, flag-style banners and simulated charging stations maximized this space with focused, solutions-oriented messaging and interactivity.

Southwire showcased its breadth of electrical solutions in a 60’ x 70’ island double-deck booth. Prominent, four-sided corner fixtures included key messaging, hi-res graphics, video monitors and product displays. A curved reception desk welcomed visitors to the booth, while demo units strategically placed throughout the booth allowed visitors to interact with the brand’s products. A sleek double-deck structure featured the Southwire Solutions University at ground level, with 30-minute training sessions held daily during the show, while the upper deck was reserved for presentations and meetings. A fun ATV side-by-side giveaway generated additional excitement in this highly engaging booth.

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