Rogers was proud to partner with ABB and Southwire at the NECA 2026 trade show, helping to bring their electrical innovations to the show floor with exhibits that encouraged visitors to explore, interact and connect.

ABB Electrification brought its Source-to-Socket portfolio to life in its 50’ x 40’ custom island. Two hanging signs and a towering video screen offered visibility from afar. New reception desks with integrated videos welcomed attendees, while multiple hands-on product displays with digital content and eye-catching lightboxes invited engagement. A series of Show Stopper product demos provided more ways to explore, while the virtual reality station let attendees experience the brand’s Emax technology. A canopy structure highlighted the in-booth Contractor Speed Challenge, while the popular ABB NASCAR EV prototype display, freestyle performances by Chris Turner, and a custom patch hat station all created memorable experiences for booth visitors. Two conference rooms supported private meetings at the show.

Southwire’s 60’ x 70’ custom island paired an open, diagonal floor plan with a central double deck for visibility, accessibility and engagement. Two illuminated reception counters welcomed visitors, while column wraps maximized branding opportunities. A spacious experiential station spanned the width of the booth and featured a 16’ tall complex pipe run demo on the left and a 12’ tall wall weight reduction demo on the right, each running to a simulated electrical room below deck. Lightboxes, touchscreen displays and clearly marked demonstration stations throughout the booth gave visitors a chance to explore the brand’s wire, equipment and installation solutions. The upper-level meeting space and discreet storage areas further optimized the booth.

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