Blog
Revving Up Innovation at the 2024 SEMA Show
There is no better way to showcase automotive performance innovations than by exhibiting at the annual SEMA Show. This year, Rogers partnered with seven incredible brands to showcase their aftermarket specialty products.
Kelsey Tire captivated visitors with the stunning Goodyear Golden Sahara Concept Car showcased in its impressive 20' x 20' custom exhibit. The booth's perimeter featured displays from the Goodyear Collector Series, offering exact replicas of tires produced from the 1920s to 1980s.
Avery Dennison introduced new colors to its line of vehicle wraps and engaged attendees with its fender Wrap Battle. This eye-catching 49' x 50' island booth featured a corner reception desk, oversized towers on the aisles, high-resolution graphics, and relaxed lounge seating to finish the space.
ORAFOL Americas' 30' x 80' island exhibit featured three hanging signs, a conference room, storage areas, a lighted reception desk, and a hood wrapping contest. Underlit kiosks on the aisles, videos, and product samples gave visitors ample areas to explore.
Malco-Presta arrived at the show with a stunning 30' x 30' rental exhibit that displayed its diverse catalog of automotive cleaning and detailing products. The bold black and red colors, tall central tower, large product displays, and vintage Porsche made this booth stand out from the crowd.
PPG showcased its MoonWalk and LINQ products in a 20' x 30' outdoor location. The grassy area featured the MoonVan, with its onboard mixing system, a pop-up tent, and internet-enabled tablets.
Matthews Paint/1 Shot captivated attendees by inviting three artists to its 10' x 20' portable exhibit. The artists made paintings during the show using the iconic brand preferred for pinstriping and other fine detail work.
We thank these wonderful clients for trusting Rogers as their exhibit partner for this important event.
Rogers provided a variety of support services, as well as custom, rental and portable display options to help these clients meet their trade show marketing goals.