Schaeffler Debuts New Roadshow Trailer at CES 2024

Schaeffler Group debuted their new roadshow trailer at CES 2024 within their stunning 60' x 80' outdoor exhibit space. That trailer is neatly tucked behind two free-standing demo and conference rooms flanking a lighted awning and outdoor patio area.

The impressive roadshow trailer is one of the latest additions to Schaeffler's marketing arsenal and features a full-wall slide-out, power, lighting and climate control. A driving simulator featuring Schaeffler’s chassis technology took center stage inside, while video monitors ran the full length of two walls. Product demo stations with interactive iPads accompanied each product demo.

Schaeffler at CES 2024-1

Outside, Schaeffler showcased multiple vehicles incorporating their electric powertrain technologies, including a Ford F-150, a Ford F-250, an autonomous shuttle bus and the cool FlyNow urban helicopter. Indoor/outdoor carpet, greenery, refreshments and café tables gave visitors a place to relax and engage.

The Rogers team was delighted to help Schaeffler bring this vision to life and assisted with graphic design, logistics, set-up and tear down.

Thank you, Schaeffler, for partnering with Rogers to bring this outstanding booth to life!

Looking for a unique trade show exhibit? Reach out to Rogers for creative support with your upcoming marketing display.

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