The International Dairy Deli Bakery Association (IDDBA) hosted its annual trade show on June 9-11 in Houston, Texas. Hundreds of exhibitors gathered to display their food service solutions and discuss current trends in the industry.

Ditsch USA exhibited a new design this year, showing off its delicious pretzels with style in a 20' x 40' island booth. Perhaps one of the most impressive features is the hanging sign extending over the booth's entire perimeter and featuring lighted logo graphics on all sides. A large storage closet with a canopy overhang, video screen and lighted graphics provided ample messaging space. A new custom counter showcased the brand's artisan baked goods.

Inno-Pak showcased its stock and custom packaging solutions with a rustic-contemporary, custom trade show exhibit. This 20' x 20' booth contained a branded wood display with video monitors on each side. Abundant, lighted shelving enabled plentiful product displays. Hand-stained and distressed wood, corrugated aluminum and matte black finishes gave this booth a warm and natural feel.

Sandridge Crafted Foods also showcased its new booth in this hybrid 20' x 30' island space. With retail-like refrigerator cases, a large video wall and a wood-grain canopy with spotlights, this brand's delicious, crafted foods were on full display. A live herb wall and a smorgasbord of delicious samples were a delight for the senses.

Rogers provided a variety of products and services to help make the trade show a success, including design and technology, and logistics and show services.

Many thanks to our clients for partnering with Rogers for IDDBA and congratulations on a successful show!

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