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Trade Show Booths Shift Into High Gear at SEMA 2025
The Rogers team is honored to have partnered with seven automotive performance industry trailblazers to elevate their trade show presence at the 2025 SEMA Show. Thank you to these outstanding brands for trusting Rogers to deliver exhibits that showcase innovation, engagement and impact.
The Avery Dennison Graphics Solutions 50' x 50' island booth was anchored by an angled backwall featuring an eye-catching PrismaPro color PPF display in the center with two Supreme Wrapping Film application displays on each side. An interactive touchscreen kiosk was flanked by two curved counters that served as application and visualizer demo areas. The always-popular Wrap Battle experience, along with two car wrap demos and a motorcycle wrap demo, provided hands-on engagement. A 40' side wall delivered product education on both sides while joining the angled backwall to create a cleverly concealed storage area. Edge-lit towers with video monitors and key messaging on the aisle, unique floor striping, the logo-shaped hanging sign and spotlights from the ceiling captured attention from the aisles and across the show floor.
LOCTITE/Henkel's 30' x 30' island exhibit featured two backlit rental graphic walls and a sleek corner closet to promote its LOCTITE and TEROSON vehicle repair, adhesive, coating and sealant solutions. A 60" video monitor provided key messaging while two vertical touchscreens showcased the company's interactive app experience. The RAD Industries Formula Drift car connected the brand's product performance to the motorsports industry while the overhead sign ensured visibility from every angle.
For collectors and classic enthusiasts, the Kelsey Tire 30' x 30' island featured multiple plexi display stands to showcase its vintage Goodyear tires. A hanging sign and branded central reception desk welcomed attendees to this era-spanning, interactive space.
Malco Automotive's 30' x 30' island booth featured an attention-grabbing 14-foot-tall center tower with illuminated display shelving and 85" monitors on both sides, along with a storage area on the inside. Adjacent kiosks echoed the dual-sided, lighted shelving, providing additional space for product displays. A hexagon-shaped conference room used graphic-wrapped, 6.5-foot-tall wall panels to create a semi-private meeting and hospitality space. The two-tiered hanging sign promoted the company's various brands, while a jet ski and vintage Lotus combined to showcase its line-up of automotive, marine and RV detailing products.
The Matthews Paint/1 Shot by PPG 10' x 20' inline booth put four interactive artist stations alongside a vibrant, branded backwall and table throw. This efficient space offered visitors opportunities to engage with painters demonstrating the brand's pinstriping and sign-painting products.
ORAFOL & KPMF promoted their new ORAGUARD PPF line, engineered vehicle wraps and graphic marking films in a 30' x 90' island exhibit. One graphic storage closet featured a 100" video monitor on the front, with a plexiglass-enclosed conference room on the back. Another closet structure included product displays and a 75" monitor on the front, with lightbox graphics on the sides. Three lighted and branded reception counters and underlit graphic pedestals were on the aisles, while a 12' tower with film display stood in one corner. Two product roll displays and a hood wrap demo allowed visitors to interact with the products. Three vehicle wrapping demos were accompanied by a pre-wrapped Lotus and a pre-wrapped McLaren on an illuminated platform, drawing visitor interest and engagement. A massive, rectangular hanging sign was flanked by two banner-style signs above, making the booth a show floor landmark.
PPG Refinish engaged attendees in two booth spaces, including an indoor 20' x 20' island booth and an outdoor 20' x 40' space. Inside, the exhibit featured curved product display walls with sidelights, shelving and monitors to promote the brand's PPG STREAM films, SEM refinishing products and LINQ digital ecosystem. A fourth kiosk featured an interactive touchscreen kiosk to promote PPG's DigiMatch color-matching software. Outside, the company's MoonVan, a traveling roadshow demo, showcased the MoonWalk automated paint-mixing system, while an outdoor tent, two wind-dancer flags and an iPad stand helped capture attention and generate new leads.
Rogers extends its heartfelt thanks and congratulations to our SEMA 2025 clients. Whether custom, rental or portable, these booths reflect Rogers' unwavering commitment to best-in-class trade show marketing, including exhibit design, fabrication, logistics and show services.
Let’s rev up your next trade show exhibit!
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