With trade shows making their long-awaited return later this year, exhibitors are now walking the fine line between pent-up demand and uncertainty about attendance. According to its most recent Insights survey, Exhibitor Magazine reports that most exhibitors plan to keep…

The Center for Exhibition Industry Research (CEIR) recently predicted a return to trade shows in the second half of 2021. While the job impact is heartbreaking, being on track for a return this year is welcome news. Regardless, there is…

Let’s face it. Trade show planning and budgeting is hard. There never seems to be enough money to do everything we want, while also implementing new marketing technologies and methodologies. Edicts from the c-suite to manage spending coupled with internal…

Planning for a trade show takes organizational skills, patience, and persistence. It’s kind of like planning a wedding except there’s no cake and rarely is there dancing. And like weddings, exhibiting at a trade show can also be expensive, even…

Part II of Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offering tips and strategies for saving money exhibiting at a trade show. They also speak about ways the industry can work together to make live…

Jeffrey Blackwell, president of The Rogers Company and B.J. Enright, president of TradeshowLogistics offer tips and strategies for saving money exhibiting at a trade show. They also speak about ways the industry can work together to make live events more effective…

I hear it all the time: Trade shows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that’s the result…

Ever go to the doctor’s office feeling like utter road-kill, sit in the waiting room for 45 minutes, see the doctor for five minutes only to have him tell you that you’ve got a virus and there’s nothing he can…