By Erin Eldridge Trade shows are important opportunities for businesses to showcase their products and services, build relationships and generate leads. Your exhibit booth is an investment in your brand’s image that your stakeholders and thousands of attendees will see…

By Erin Eldridge Trade shows, or exhibitions, offer great opportunities for businesses to showcase their products and services, connect with potential customers and enhance brand recognition. Achieving success in these events depends on careful planning and execution. Before you start…

By Erin Eldridge Companies use trade shows to attract new customers by showcasing their brands, products and services. As a savvy exhibitor, you know that engaging booth visitors in a way that creates memorable experiences is paramount – because making…

By Erin Eldridge As an exhibitor, you want your trade show booth to be many things. Attention-grabbing, welcoming, modern, unique, flawless and so much more – all while representing your brand and generating sales opportunities. A custom trade show display…

QR codes have been around since the 1990s, but they have evolved to become one of the most essential tools for marketing. Modern consumers are constantly using innovative technology to better their experiences and make life easier. By using QR…

For many companies, trade shows are a staple of their annual business plans. These events have enabled exhibitors and attendees to surround themselves in new and intriguing opportunities for decades. The excitement and energy of a trade show is intangible,…

Happy Earth Day! Lets make some green initiatives with your exhibit…here’s how: LiteratureMake the change from printed literature to digitized e-literature. FurnitureChoosing furniture made from sustainable materials are on trend and available. Also, Utilizing rental furniture from the show is…

According to my wife, most men aren’t very observant. I’m sure most of us guys have experienced that painfully embarrassing moment when we notice that our spouse has a new hairdo and we say, “Did you change your hair style?”,…

While trade shows remain one of the best marketing tools available, it’s not just a matter of repeating the famous line from the movie, Field of Dreams, “If you build it, they will come.” Having an awesome exhibit will help…

What’s the best ROI for a piece of trade show swag? We used to call things like this “tchotchke” – loosely defined as, “… a small bauble or miscellaneous item”, but today it’s called “swag”.  So when considering the value…

One of the most important components in planning for an upcoming trade show is your preparation. The simplest method to ensure that you are prepared is to use a good old-fashioned checklist. This will ensure that even the smallest detail…

“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry,  I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely…

Have you ever test driven a car that looks awesome from the outside, but once you get inside and drive the car you find out that its ergonomics are bad, it handles poorly, and it’s noisy to boot? On the…

Full disclosure, I am a political junkie. I read articles from every publication from Bloomberg and Reuters to Salon.com. I even read the Drudge Report and the Huffington Post. So I’m fairly well versed in the political tenor of both…

When I first joined the trade show and exhibit industry mid-way through 2001, I was told that this was a “regional” industry.  Meaning that companies liked to do business with a local exhibit house in close proximity to their own…

Trade shows are all about the visual – innovative booth designs, eye-catching graphics, colorful lighting, creative demonstrations- all meant to entice visitors to your booth. This is exactly why Instagram should be part of your next trade show appearance. So,…

Engage trade show booth visitors by integrating iPad technology into your next exhibit. The use of iPads in trade show exhibits is on the rise – and with good reason. This easy-to-use tablet can showcase videos, new products and demonstrations…

Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and…

Mobile scavenger hunts are a powerful strategy to encourage trade show attendees to network with exhibitors, seek out additional information on participating organizations and spend more time on the show floor. Implementing a mobile scavenger hunt is surprisingly uncomplicated thanks…

Before choosing a trade show, it’s essential to determine your trade show objectives. Identifying trade show objectives will help your company select the best trade shows to appeal to your target audience. A distinct plan will ensure success before, during…

Social media has the potential to turn your upcoming trade show into a “must-see” event and is an invaluable tool for pre-trade show promotion. It’s also an excellent way to update non-attendees about the latest products, events, news, etc. Social…

QR codes are everywhere lately. Since they are a free and fun way to attract prospects, countless brands and companies are adding QR codes to their marketing strategies. Mobile use is skyrocketing and QR codes provide a simple way to…

Since exhibiting comprises so many different components and functions, it’s no wonder that we make blunders trying to remember everything that needs doing.

76% of tradeshow attendees know what companies they plan on visiting before they even arrive. Pre-event promotions play an important role in getting on attendees’ “must-see exhibit” list.  For successful pre-event promotions that attract attendees’ attention and mindshare, consider the 5 W’s:why, who, what, when, and where.  …

If you think about the word exhibit, it’s really linked to museums. Whether it’s art or natural history, an exhibit is something that you go to see, walk through, and then leave. The same thing is true with a demonstration.…

Reaching top decision makers is usually a major priority for trade show exhibitors.  Jeffrey Blackwell, president of The Rogers Company recently contributed to 1-to-1 Media on the topic.  His article, Reaching Mr. or Ms. Big outlines ten strategies for achieving this…

7 is kind of an arbitrary number and the use of the word “top” seems a little dubious. Is there an 8th reason that just didn’t make the cut. In any case, the site is called top7business.com and I suppose…