Rogers was pleased to partner with an impressive lineup of leading power and energy brands at this year’s IEEE PES T&D Conference & Exposition, helping them turn complex technologies and messaging into engaging experiences on the show floor.

ABB Electrification welcomed visitors to its 60’ x 70’ island exhibit spotlighting its broad portfolio of products and digital tools for grid resiliency. Interactive product displays, multiple AV screens and a large LED video wall brought the brand’s solutions to life. Along with their EV NASCAR display, ABB offered a children’s electric ride-on racecar giveaway to promote the partnership. Dual conference rooms flanked a presentation area, while a coffee bar in one corner and a patch-hat giveaway in the other added more energy to this engaging booth.

Haysite Reinforced Plastics, a Member of ISOVOLTA Group, along with sister brand AEV Group, maximized a 10’ x 20’ corner inline booth to showcase its thermoset composites for high-temperature insulation, corrosion resistance and lightweight structural supports. Bright yellow carpeting and a graphic-rich backwall with integrated closet and parts display shelf brought attention to the brand’s solutions. Café seating, a reception counter, a literature stand and a bag giveaway stand created an easy-to-navigate space for exploration and conversation.

Hitachi Energy’s 50’ x 60’ island exhibit centered on the debut of its 800 kV EconiQ dead tank circuit breaker, a 30’ long, 16,000-pound unit that became a landmark on the show floor with green uplighting on its towering bushings. Custom 3D LED hanging logos, a theater area with modular ottoman seating in front of a large LED wall, graphic-wrapped conference rooms and multiple AV-supported product displays reinforced the brand’s focus on grid reliability.

JST Power Equipment used a 40’ x 40’ island with a rented double deck to promote its transformer, switchgear and electrical equipment solutions. A 15’ x 8’ LED video wall at the front of the booth, a large format graphic wall at the back and multiple product demos provided optimal storytelling. The upper-deck meeting space and the casual meeting area below offered visitors multiple spaces to engage with JST representatives.

Penn Union’s 10’ x 10’ corner inline booth delivered an efficient showcase for its electrical power and grounding connectors. A graphic backdrop with integrated shelving, table cover, reception desk and pull-up banner created a professional setting that kept the focus on the brand’s many product solutions.

Preformed Line Products (PLP) took advantage of its 30’ x 40’ space with a double deck rental to highlight its precision-engineered infrastructure solutions for more reliable networks. Dramatic product displays included the Raptor Clamp Diverter Drone Kit and LineSpider Robotic Installation Tool, along with multiple 14-foot simulated utility poles and illuminated product showcases. The immersive Maximum Voltage Lounge coffee bar with billowing blue ceiling, velvet curtains and a custom chandelier made from the brand’s hex spacer product, along with an additional lounge area on the upper deck, invited visitors to connect and stay awhile.

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